![]() ![]() Whether you're a beer drinker, cocktail connoisseur or wine lover there's really an NA alternative for everyone. "The category isn’t growing because consumers are suddenly deciding to give up alcohol, rather it’s growing because consumers who drink alcohol are discovering that great-tasting NA options like Heineken 0.0 can fit into their lifestyle, too," Manso Salinas said. It also has to do with availability of nonalcoholic drinks, according to Manso Salinas. Younger generations, she added, are developing a different relationship to alcohol than their elder counterparts.īut it's not just to fit a healthier lifestyle. ![]() ![]() There's been more awareness about the potential negative effects of alcohol on health – physically and emotionally." "There's definitely a shift in 'sober-curious' culture," Hutlin said. "Nonalcoholic beer, nonalcoholic wine or even spirits and other types of nonalcoholic drinks like shrubs or kombucha are gaining traction. Ginger Hultin, MS RDN CSo and owner of Champagne Nutrition, told USA TODAY in January that not drinking is becoming trendier – to a degree. "Over the last few years, we’ve seen a cultural shift in how people approach alcohol," Manso Salinas told USA TODAY in an emailed statement in January. "Short-term challenges like Dry January and Sober October indicate that consumers are being more intentional about when they drink alcohol and when they want to abstain from drinking." NA beverages good options for those seeking healthier, lighter optionsīorja Manso Salinas, vice president of marketing a Heineken which sells Heineken 0.0, an alcohol free beer, said the brand has noticed consumers are increasingly focused on wellness. In 2021, Drizly saw a 166% increase in the number of NA products available on the platform compared to 2019. Nonalcoholic spirit sales were up 600% year over year 2020 to 2021, NA wine was up 300% and NA beer up 200%. "Though the nonalcoholic category still accounts for a relatively small portion of overall share on Drizly, the growth in this category is profound when comparing sales over the past few years,'' said Paquette. Liz Paquette, head of consumer insight for Drizly, an online ordering and delivery company that focuses on alcohol retailers, told USA TODAY that over 90% of the company's retail partners carry at least one nonalcoholic beverage option. "Total volume of no- and low-alcohol products in the US grew by about +27% in 2021," Cohen said in a text message. "The category is forecasted to grow by about +23% compound annual growth rate volume 2022-2026." Offerings of NA beverages and low alcohol beverages are growing, Greg Cohen, spokesperson for IWSR, which provides drinks market analysis, told USA TODAY. Sales of NA beverages and offerings are on the rise Whether you want to take time off from drinking, stop drinking completely or simply drink less, nonalcoholic cans are a great option to crack open at a social gathering or while unwinding at home. "NA beverages also make get-togethers, restaurant menus, parties and life events more inclusive for drinkers and nondrinkers alike." "Even if I'm not doing a dry month, these are so helpful because you can enjoy a delicious drink without a buzz," she said. Hilary Sheinbaum, author of "The Dry Challenge: How to Lose the Booze for Dry January, Sober October, and Any Other Alcohol-Free Month," published in 2020, told USA TODAY she drinks NA cocktails year-round. ►Check these out: 10 things to help you make it through Dry January ►Nonalcoholic beers: Can they be a healthy option for Dry January and beyond? Some echo the flavor of the cocktails many of us are already familiar with. Plenty of vendors have nonalcoholic offerings to take the place of that margarita or old fashioned that you might typically sip at a social gathering – and they are tasty. And it's becoming more popular with the masses, regardless of sobriety. Your opportunity to start the "Dry January" challenge has long since passed, but the option to sip on booze-free libations has become a permanent one. Watch Video: Here's how much you'll save in 'Dry January'
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